We are not a big consultancy firm, with many young designers and lots of clients.

We are all experienced professionals, skilled and available for our clients and we have great connections with them. We love to design user interfaces and we’re experts in that field.

We create Happy Users!

  • Create simple and user friendly interfaces
  • Design a winning user experience that sell


Wizard UI consulting focus in complex applications user interfaces design (Financial, security, BI, ERP, Networks etc.). We enjoy turning complex systems into easy-to-use interfaces.

We are experienced in a variety of platforms (Web, desktop, mobile etc.) and in many technologies. The end users of the systems we design get an intuitive, easy and simple user experience and thereafter, the companies who work with us gain happy and loyal customers. Our customers (Some are big companies like Intel, Nice and Bank HaPoalim, some smaller companies and start ups like Pointer, Schema and Clarizen). love to work with us because we are sharp  and professionals, we always deliver on time, we optimize the product design process and mainly since we know how to create the best user experience for their users.

Who we are?


I’m Adi Mazor Kario, CEO and UX expert. I am personally involved in all of our projects (In most of them until final product). The rest of Wizard UI team and me make easy-to-use applications, by understanding what people thing, need and expect.

To make it short – if I make users smile- I made my job…


My background:


  • 1997 – Graduated, with honors, BA design studies (Holon technology institute)
  • 1998 – Learned the profession in a UI consultancy firm
  • 2001 – Graduated, with honors, MA in cognitive science
  • 2000 – Understood the application lifecycle as an in-house UX designer
  • 2006 – Established Wizard UI Consulting and other then 3 cute kids at home- this is my baby.


I’ve succeeded in gathering a great, experienced and professional team of UX experts and gifted graphic designers. We all love to design captivating user interfaces.

You are welcomed to read about me, my profession and about user experience in my blog.

My profession is to understand people; what they think, understand and how they behave. Human interaction is the foundation of a right user experience and the base for my good connections with my clients.


I had the pleasure of working with Adi on several innovative projects where we needed to design a top edge UI of our customers. Adi brings innovation and professionalism to the table and she is doing it on time with great value. I will continue to work with Adi in the future and recommend other to consider her if great result is what they are looking for!
Nir Flatau MeidanHead of marketing and business development, Comverse
By rapidly understanding of the requirements, Adi managed to deliver us a really great UI design right on time. Her ability to simplify the most complex UI issues into a simple behavior that the user will easily understand, have made a real difference in our application
Chen LinchevskiCEO, Visual Process
Adi is a great person to work with, equipped with the knowledge and the skills to create both a usable and advanced user interface, her dedication, quick response, defined processes and great personality helped us in our process to create our main product.,
Hay ShteinboimCEO
We have contracted Adi to guide us on a redesign project recently, and are extremely happy with out selection. Adi was able to conceptualize our needs, and turned them into terrific and well planned wireframes and designs that we were able to then define and implement. Adi is a pleasure to work with. Her expertise in the field is clear and apparent, and her work ethic, timeliness and friendly personality make her a pleasure to work with. We have just contracted Adi for her next project with us… thank you, Adi!.
Faigie GrunbergDirector of Operations, See-V

Contact us for Free initial consulting meeting.

We'd be happy to create your happy users!

050-9411174 | hello@wizardui.com